About Me...

I have 7+ years experience working in content, marketing and e-commerce roles in the media and retail industry, specializing in beauty, fashion and spirits. Fluent in Spanish. Passionate about beauty trends, consumer behavior and building digital strategies for new and emerging markets.

My career began as shopping editor for HuffPost where I interviewed celebrities and experts, spearheaded email and social media campaigns and probably tried every product deemed trendy by the internet. Pivoting brand side, I worked on global digital marketing strategies under the Director of Communications for the Clase Azul Mexico brand on its journey to becoming the first Mexican luxury house.

I currently work as an SEO Manager for Loreal, using beauty trends and search insights to optimize L'Oréal's Dermatological Beauty division's direct-to-consumer (D2C) channels.

 

CAREER HIGHLIGHTS

  • Digital Communications Strategy Manager at Clase Azul

  • Associate Commerce Editor at HuffPost

  • Interview with Mindy Kaling

  • Reported backstage a Rebecca Minkoff NYFW

  • Youngest Female Managing Editor of The Daily Targum

 

EXPERIENCE

  • L’Oréal: SEO & Platform Excellence

  • Clase Azul: Content Project Manager, Digital Communications Strategy Manager

  • Yahoo: Sr. E-Commerce Operations Analyst, Sr. E-Commerce Partnerships Associate

  • HuffPost: Associate Commerce Editor, Commerce Specialist

 

EDUCATION

Marist College - New York

Class of 2020
M.A. Integrated Marketing Communications

Rutgers University - New Brunswick

Class of 2017, 3.4 GPA                 
B.A. Journalism & Media Studies
Minors: Visual Arts, Spanish, Digital Communications

SVA - New York

C.E. Graphic Design

 

SKILLS

  • Fluent in Spanish

  • Social Media

  • DSLR Photography

  • Graphic Design

  • Reporting, AP Style, Blogging

  • Adobe Photoshop, InDesign, Premiere

  • Wordpress, WIX, Squarespace

  • Schedugram, Hootsuite, Later

  • Revenue Tracking

  • Newsletter Management

 

CONTACT